In a world filled with discussions about internet privacy and security, many of my friends frequently remind us about the risks of sharing our online behaviors with major social media platforms like Facebook, Instagram, Twitter, and TikTok. They encourage me to tighten my privacy settings, clear my cookies, and even consider signing out or deleting apps that might be eavesdropping on us.
I understand the importance of protecting our personal information. Why should large corporations profit from gathering, storing, and ultimately selling my data? Is my information lumped together with others, or is there a detailed dossier on me based on my search history, reflecting my various interests that could paint a rather peculiar picture of who I am?
However, despite these compelling reasons to enhance my social media privacy and utilize ad blockers, I stand firm in my decision to keep ad-tracking enabled.
This may sound superficial, but how else would I discover new products to buy? I genuinely appreciate a well-targeted advertisement that knows exactly what I’m interested in and persuades me to spend money. (For the record, I do contribute to our household finances, but there’s something amusing about imagining my purchases coming from my partner’s earnings instead of my own. I won’t delve too deeply into that.)
Without these apps monitoring my browsing habits, how would I know what to shop for online? I’m not exactly a trendsetter and I avoid Instagram influencers who often leave me feeling inadequate. Plus, I can’t just stroll through my local Target anymore (and yes, I will defend Target’s affordable fashion choices).
Let’s face it, they’re going to advertise to me regardless. Why not make it relevant? Whether it’s skincare, clothing, or home goods—most of my favorite finds have come from ads on Facebook and Instagram. Once I make a purchase, I’m instantly inundated with more similar products! They follow me from one social media platform to another and even to various websites I visit. What a delightful experience!
Sometimes, I find myself canceling previous orders to opt for something even better based on these suggestions. Do I want a stylish kimono dress? They’ve got me covered. How about oversized clothing that can only be described as luxurious sacks? They have that too! K-pop jewelry? Yes, please! I’m all about the South Korean skincare products—because who doesn’t want glowing skin? And if I fancy some quirky home decor, like a pillow shaped like a corgi butt with an adorable button, I’m all in!
I don’t even have to think twice! It’s like the ads are tapping into my inner desires. Give me all the shiny, cute, and trendy items!
Admittedly, not every purchase lives up to expectations, but I’d estimate that about 85% of the time, I’m satisfied. (Though perhaps I’m trying to forget the few disappointments I’ve encountered along the way.)
The best part? When I post pictures of my purchases on Instagram or Facebook, the compliments roll in! Who doesn’t love a little validation? I’m more than happy to accept praise—whether genuine or not—because at this stage of life, I’ll take compliments wherever I can get them.
I even went so far as to get more piercings in my ears, so I can showcase all the accessories I’ve accumulated. If online shopping isn’t about filling those gaps, then what is?
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Summary
In summary, while many advocate for heightened privacy on social media, I find the benefits of ad-tracking outweigh the potential downsides. The tailored ads help me discover products that I genuinely want and need, turning my online shopping experience into something enjoyable and fulfilling.
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