Loft has decided to stop offering plus-size clothing later this year, seemingly unaware that women with larger bodies also require stylish options. Recent studies show that the average American woman wears sizes 16-18, yet many retailers still label sizes above 14 as “plus size,” rather than simply acknowledging them as part of the size spectrum. This oversight leads to a significant lack of choices for women in these sizes. With Loft’s announcement, the situation is set to worsen, igniting frustration among shoppers.
Interestingly, Loft has not made an official statement about this decision, instead opting for discreet responses to customer inquiries on social media. One reply stated, “Unfortunately, due to ongoing business challenges, we have had to make some difficult decisions, which does impact our plus collection. Come fall, our size offering will be 00-18/XXS-XXL. We sincerely apologize for any disappointment.” This hesitance to publicize the change suggests awareness that the lack of inclusivity will not be well-received.
When Loft introduced their plus-size line just three years ago, they were vocal about their commitment to providing fashionable options for women of all sizes. CEO Gary Muto emphasized the importance of this expansion as a natural progression for the brand. Now, however, it seems they are backtracking on that stance.
Critics point out the inconsistency in the fashion industry. Why is it acceptable for brands to eliminate larger sizes while smaller sizes remain abundant, often taking up space on clearance racks? The focus should be on providing a diverse range of sizes, rather than limiting options for those who need them.
The landscape for plus-size clothing has improved in recent years, but it still falls short compared to what is available for smaller sizes. Loft’s decision to scale back their offerings is a disappointing step backward, especially when many women’s clothing sizes are in flux due to the past year’s challenges. The message this sends is that all bodies are not equally valued, and Loft is missing an opportunity to cater to a significant portion of the market.
One social media response indicated the decision was influenced by challenges stemming from COVID-19. However, it raises the question: why is it easier to produce size 2 clothing than size 20? As lifestyles and body types evolve, the demand for inclusive clothing should be prioritized. Loft’s strategy seems misguided, and only time will tell if they will reconsider this unpopular choice.
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Summary:
Loft’s recent decision to discontinue their plus-size line has sparked outrage, as it neglects the needs of a significant portion of the female population. With the average American woman wearing sizes 16-18, this move reflects a troubling trend in the fashion industry, where larger sizes are often sidelined. The brand’s lack of transparency and rationale raises questions about inclusivity and their understanding of the market. As body diversity continues to be a crucial conversation, Loft’s choice may have long-term consequences for their brand image.