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In a thoughtful initiative, Vizzy Hard Seltzer has partnered with trans- and queer-owned businesses to launch an online registry that offers gender-affirming gifts such as inclusive apparel, cosmetics, and more. This effort aims to address the unique challenges faced by marginalized individuals, particularly within the LGBTQIA+ community, who often struggle to find personal items that affirm their gender identity.
Kicking off this Pride Month and continuing through the end of 2021, the Vizzy Live Proudly Registry provides a platform for allies and friends to shop for meaningful gifts for their LGBTQIA+ loved ones. This registry seeks to bring joy and essential items to those often overlooked by mainstream fashion and beauty brands. As the site aptly puts it, “Let’s honor the trans community with the Vizzy Live Proudly Registry — an online gift registry where allies and friends can buy a meaningful gift for trans and non-binary friends directly from trans- and queer-owned businesses.”
The Vizzy Live Proudly Registry features a variety of specially curated gifts that resonate with the LGBTQIA+ community, all sourced from trans- and queer-owned enterprises. Users can easily create their own registries, choosing from an array of items including chest binders from gc2b, streetwear from FLAVNT, gender-neutral cosmetics from We Are Fluide, and apparel from A Tribe Called Queer.
In addition to this initiative, Vizzy plans to select 50 participants at random to receive $500 each for purchasing items from their registry. Moreover, they are committing $25,000 to the National Center for Transgender Equality, which advocates for positive societal change and policy reform for transgender individuals. Last year, Vizzy also made a significant contribution of $1 million to the Human Rights Campaign, reinforcing their commitment to combat discrimination against all members of the LGBTQIA+ community.
Participants can access their registries until the end of the year, allowing friends and family to gift items like clothing, makeup, chest binders, accessories, and gift cards, showering their loved ones with affection throughout 2021. It’s vital for everyone to have access to products that help them feel confident and comfortable in their own skin, and it’s hoped that more brands will follow this lead to support those who need it most.
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Summary
Vizzy Hard Seltzer has launched the Vizzy Live Proudly Registry, an online space for allies to purchase gender-affirming gifts for trans and queer individuals. This initiative supports trans- and queer-owned businesses while offering much-needed items to the LGBTQIA+ community. The registry is available until the end of 2021, and Vizzy is also providing financial support to advocacy organizations.