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Mattel has introduced a new line of dolls, Barbie Loves the Ocean, which marks the brand’s first-ever collection made from recycled ocean-bound plastic. As a leader in innovative toy design, Mattel is not only enhancing Barbie’s diversity but also taking significant steps to protect the environment. The company aims to achieve 100% use of recycled, recyclable, or bio-based plastic materials in all its products and packaging by 2030, starting with these dolls that are crafted from over 90% recycled ocean-bound plastic.
The Barbie Loves the Ocean Collection
The Barbie Loves the Ocean collection features three dolls, each composed of 90% recycled ocean-bound plastic, alongside a Beach Shack playset and various accessories, all made from similarly sustainable materials. Priced between $9.99 and $19.99, this initiative is part of Mattel’s broader The Future of Pink is Green campaign, which aims to teach children the importance of sustainability in a fun and relatable manner.
Educational Initiatives
In addition to the dolls and accessories, Mattel released a new video in Barbie’s popular YouTube series, titled Barbie Shares How We Can All Protect the Planet. This engaging animated clip educates young viewers on eco-friendly habits they can adopt, like unplugging electronics when not in use, cleaning up litter, and utilizing reusable lunch boxes and water bottles.
Leadership Insights
Richard Thompson, Mattel’s President and COO, commented, “This Barbie launch is a valuable addition to our growing portfolio of purpose-driven brands that inspire environmental awareness in our consumers.” He emphasized Mattel’s commitment to fostering a world where future generations can thrive. Lisa Grant, Senior Vice President and Global Head of Barbie & Dolls, echoed this sentiment, highlighting Barbie Loves the Ocean as a prime example of their commitment to sustainable innovation.
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Summary
Mattel has launched Barbie Loves the Ocean, a new line of dolls made from recycled ocean-bound plastic, as part of their commitment to sustainability. The collection includes dolls and accessories aimed at educating children about environmental responsibility. This initiative reflects Mattel’s dedication to creating a better world for future generations.