A Curious Trend: Adults Get Hooked on Alabama RushTok

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In these challenging times filled with COVID-19 spikes, wildfires, and royal family drama, we could all use a little distraction. Enter RushTok, a TikTok phenomenon that’s brightening our days.

For those unfamiliar, RushTok is a trending hashtag on TikTok showcasing sororities during rush week. The videos from potential new members are charmingly sincere, with young women sharing their outfits and detailing their rush week experiences.

Highlights of this year include the spirited uploads from @joyfulblakeanna. Watch here. Alongside the enthusiastic commentary of @hannahdubb. Watch here. And the relaxed vibe from @whatwouldjimmybuffetdo. The delightful pairings from @prettypinklash. And the laid-back indifference of @whatwoulddollypartondo. Watch here. The energy is infectious. One TikTok user found herself deeply invested in the girls’ journeys. Watch here. Another noted the impressive organization behind rush week. The unfolding drama is more captivating than any episode of Big Brother, as one TikTokker pointed out. Watch here. Clearly, people are engaged!

While some users have shared how much RushTok has influenced their daily routines, others are joining the fun with their own style commentary. Watch here. One user humorously noted, “The belt is from Apple.” Watch here. On a personal note, while it hasn’t impacted me much, I just want to mention that my dress is from Anthropologie. My socks are from Free People, I’m shoeless, and my necklace is from Sofia Zakia. But I digress.

It’s crucial to acknowledge that the history of sorority rushing, particularly in the South, is fraught with complexity and pain for many. Cosmopolitan has discussed the segregationist roots of these organizations. One woman of color expressed her conflicting feelings about her RushTok obsession. Another user remarked that “organizations founded on exclusion cannot be inclusive.” A different TikToker shared a video urging those who might feel they don’t fit the sorority mold to reconsider.

Despite these issues, it’s hard not to cheer for the young women eager to dive into sorority life. Perhaps they will inspire the change needed to make these organizations more inclusive and welcoming.

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Summary

RushTok has become an unexpected source of entertainment for many adults, showcasing the enthusiasm of young women during sorority rush week. While this trend highlights the excitement of sorority life, it also raises important discussions about inclusivity and the complex history surrounding these organizations.