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Old Navy has made a significant move in the fashion industry by announcing that all of its women’s clothing will now be available in sizes 0 to 30. This change acknowledges that women of all sizes have purchasing power and enjoy shopping for stylish clothing. With the “extended size” market for women projected to reach $32.3 billion this year, it’s about time that retailers offer more inclusive options.
Traditionally, those of us seeking “extended sizes” have been relegated to a small section of the store, often with limited choices. However, Old Navy is breaking this trend by integrating these sizes throughout the store, giving us a much wider selection to choose from. This initiative, titled “Bodequality,” promises to showcase models and mannequins in sizes 4, 12, and 18, both in-store and online.
According to the press release, “Beginning on August 20, Old Navy will redefine size inclusion, offering every one of its women’s styles, in every size, with no price difference.” This means that women can shop without worrying about inflated prices for larger sizes, a common frustration for many. With the average American woman wearing sizes 16 to 18, it’s refreshing to see clothing available on the main racks rather than hidden away in a designated “Plus Size” section.
As someone who wears a size 16-18, I can personally attest to the importance of shopping experiences that reflect real body sizes. No more imagining how a shirt may look on a model who is significantly smaller. Old Navy’s new approach allows all women to envision themselves in the clothing, fostering a more inclusive shopping environment.
Additionally, the integration of mannequins in various sizes shows that Old Navy recognizes the need for representation. It’s a positive shift that challenges the outdated notion that only certain body types should be showcased. Aidy Bryant is also set to feature in their upcoming commercials, adding further excitement to this initiative.
Importantly, Old Navy’s commitment to price parity—where all sizes are offered at the same price—sets a new standard in the retail space. This is particularly significant for women who know all too well the frustration of price hikes based on size, especially when it comes to bras and other essentials.
While it’s heartening to see Old Navy take these steps towards inclusivity, it’s essential to recognize that this is just the beginning. We must continue to advocate for wider options and acceptance in the fashion industry. Here’s to hoping more brands will follow suit and create environments where all women can feel represented and valued.
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Summary
Old Navy is taking a significant step by offering women’s clothing in sizes 0 to 30, making fashion more inclusive and accessible. This initiative, called “Bodequality,” allows women of all sizes to shop from the same racks without facing higher prices for larger sizes. With models and mannequins in diverse sizes, Old Navy is setting a new standard for representation in the retail world.