TikTok Boosts Salmon and Seaweed Sales with a Viral Recipe

TikTok Boosts Salmon and Seaweed Sales with a Viral Recipeartificial insemination kit for humans

If there’s one dinner option that my family can agree on, it’s salmon. My boys enjoy it baked with rice and green beans, while my daughter and I are open to any preparation — although we particularly love it in sushi form. A few weeks ago, my daughter stumbled upon a TikTok recipe that caught our attention: a delicious salmon and rice bowl topped with hot sauce and veggies, served with crispy squares of seaweed.

There are multiple ways to enjoy the seaweed, but we’ll get into that later. First, let’s discuss the true star of this dish — and it’s not the salmon, but rather the seaweed squares. My kids introduced me to these tasty snacks about a year ago. After picking some up from the store, I was amazed by how delicious they were! The type we buy is toasted in sesame oil and lightly salted, making them the perfect snack, especially during those PMS cravings. They also add a delightful crunch to salads, stir-fries, and seafood dishes.

To my surprise, my son, who usually shies away from fruits and veggies, absolutely loves this seaweed. I consider that a win! However, once the seaweed enters our home, it mysteriously disappears within hours. So, when I went to the store for the TikTok recipe, I found just two packs on the shelf, where there are usually rows filled with them. At another store, they were completely sold out. I had always thought my family was unique in our seaweed obsession.

As it turns out, the recipe went viral on TikTok after being shared on September 21 this year. Since then, it has racked up over 45 million views! Instacart reported that orders for salmon and seaweed have skyrocketed by a whopping one hundred percent since September 29, confirming we’re not alone in our love for this pairing. “Salmon and dried seaweed are not historically a common combination on Instacart,” noted trends expert Laurentia Romaniuk. “The surge in these items is a direct result of this TikTok trend. It’s a quick, easy, and balanced meal, which explains its popularity.”

Determined to try the recipe, I managed to grab my two precious packets of seaweed and set to work. One reason I adore this recipe is its versatility. You cook some rice, add your salmon, hot sauce (I opted for wasabi), soy sauce, and whatever veggies you prefer. We used red peppers, cucumbers, avocado, and a sprinkle of Everything But The Bagel seasoning.

The fun begins once your bowl is ready — you place a seaweed square down and scoop up the mixture using chopsticks. It’s like making homemade sushi without the hassle of rolling. My kids had a blast turning it into mini sushi tacos, laying the seaweed flat in their hands, adding the bowl’s ingredients, and folding it in half. Alternatively, you can crumble seaweed on top of your bowl and enjoy it that way. The options are endless, and you can’t go wrong with this dish.

Even if sushi isn’t your thing but you enjoy salmon and rice, I highly recommend giving this a try. The cooked salmon, combined with the crunchy, salty seaweed, creates an irresistible flavor. Just be prepared to search a little for your seaweed and salmon. I had no clue that others were onto this trend before us, so now I always stock up whenever I see seaweed at the store. Don’t worry though, I’ll leave some for you!

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In summary, TikTok has significantly influenced the sales of salmon and seaweed with a viral recipe that has captured the attention of many. This easy and delicious dish has made its way into homes everywhere, proving that simple meals can bring families together. If you’re interested, check out this artificial insemination kit for more resources on home insemination.