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Google has introduced a new feature allowing users to limit ads related to sensitive subjects such as pregnancy, parenting, dating, and weight loss. This initiative aims to provide individuals with more control over their advertising experience, particularly for those who may find these topics distressing. To utilize this feature, users can follow these steps:
- Sign into your Google Account.
- Access your main Google Account dashboard by clicking your profile picture in the top right corner of your Gmail or any other Google service.
- Navigate to the Data & Privacy section.
- Scroll down to find Ad Settings.
- Choose the categories you wish to limit by selecting the “see fewer” option.
Kara Jennings, the product manager for ads privacy at Google, stated, “People want more control over their ads experience, including the ability to block ads or categories they prefer to avoid.” The company emphasizes that transparency and user control are essential, hence the expansion of tools that allow users to see fewer ads related to sensitive topics. Google plans to continue refining this feature based on user feedback and may expand it to include additional categories in the future.
This update is particularly beneficial for individuals who may be sensitive to certain content, such as those dealing with addiction, pregnancy loss, eating disorders, or recent family changes.
However, Google cautions that this feature is still in beta testing and not foolproof. Users may still encounter ads from these categories, especially if they search for related terms. The limitations primarily apply to specific types of Google ads, such as those on YouTube, Gmail, and third-party sites using Google Ads, but do not currently affect ads in search results—though this may change in the future. Google assures users that while the number of ads they see may not decrease overall, they will see fewer ads on topics they want to avoid.
This initiative builds on previous efforts by Google to limit ads related to sensitive subjects, having already introduced options to minimize ads about alcohol and gambling on YouTube.
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In summary, Google’s new feature allows users to manage ads associated with sensitive topics, offering a more tailored experience. The rollout aims to help individuals avoid content that could be distressing, while still providing options for users to control their advertising environment.