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In a bold move, Ashley Green, a 34-year-old model and advocate for body positivity, has graced a massive billboard in Los Angeles, showcasing her nude figure—though cleverly concealed by a curtain of Spanx fabric. The advertisement promotes Spanx’s innovative ‘Silver Lining Technology’, designed to eliminate panty lines completely. To highlight this claim, Ashley’s curves are obscured by the flowing, white material of the ‘100% opaque’ Spanx, marking a significant first for the brand, as they typically haven’t collaborated with a celebrity in this way.
This campaign is also notable as it is Spanx’s first since being acquired by Blackstone, a private equity firm with investors like Oprah Winfrey and Reese Witherspoon, at a valuation of $1.2 billion. Just three and a half months after welcoming twins Roman and Malachi in January, Ashley is no stranger to groundbreaking moments. She previously made headlines as the first plus-sized model to appear on the cover of the Sports Illustrated swimsuit issue in 2016 and has consistently championed body positivity in an industry often focused on unrealistic standards.
“My body has changed so much,” Ashley shared with People, expressing her newfound gratitude for her body after the demanding journey of motherhood. While the billboard keeps her body hidden from view, a promotional video reveals her postpartum curves. Ashley was initially skeptical about Spanx’s promise of opacity but was amazed during a fitting when she discovered that her underwear remained invisible beneath the fabric.
Though the billboard may obscure her body, Ashley is open about her experiences as a mother. She candidly discusses the challenges of tandem nursing and her views on the unrealistic expectations surrounding postpartum recovery. Living with her husband, Justin, and their two children, including their two-year-old son, Isaac, she describes her home life as a “loud, organized chaos,” filled with joy.
Even with her positive outlook, Ashley had to motivate herself for the nude shoot, reminding herself, “Everything’s gonna be okay. You look fantastic.”
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In summary, Ashley Green’s recent nude billboard for Spanx not only celebrates body positivity but also highlights her candid journey through motherhood. Just four months postpartum, she showcases her curves while advocating for transparency in the challenges women face. This campaign marks an exciting new chapter for both Ashley and Spanx, as they embrace authenticity in a world often focused on perfection.