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Attention Retailers: Summer Isn’t Over Yet!
It’s that time again. School supplies are making their early appearance in stores. Just after the Fourth of July, when I’m still savoring barbecues, indulging in juicy watermelon, and enjoying the bliss of pool days, I spotted them: the vibrant boxes of crayons stacked high, the colorful spiral notebooks, the ever-familiar bottles of Elmer’s Glue, and the compact scissors. All arranged neatly in what used to be the sunscreen aisle just weeks ago.
Retailers, can we pause for a moment? Can we label that moment as SUMMER?
I still need my popsicles, sunscreen, hot dog buns, and beach toys. My mind, as well as my child’s, is still in a carefree phase, disconnected from any form of structure. When I see wide-ruled notebook paper and protractors glaring at me from the shelves in early July, it creates a sense of unease.
I am simply not prepared for this transition.
There are still lazy afternoons to relish, mornings to sleep in, and no need to plan or pack lunches. It’s crucial for me that our seasons of life are not dictated by retail displays. I want it to remain SUMMER, not a countdown to fall preparations.
Thus, I am happily discarding autumn catalogs and embracing corn on the cob and refreshing lemonade for just a bit longer. I anticipate that in a month, after fully immersing myself in all the summer activities, I will joyfully navigate the school supply aisle, perhaps even humming a tune of my own.
And then, just a week later, the holiday decorations will appear.
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In summary, while retailers may usher in the next season, let’s take a moment to fully embrace and enjoy the remaining days of summer before transitioning to fall and beyond.