LEGO is Sending the Wrong Message to Our Daughters About Beauty

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So, let’s chat about something that’s been buzzing around lately—LEGO’s decision to include beauty advice for little girls in their magazine. Yeah, you heard that right! In the March-April 2015 LEGO Club magazine, they featured tips on hairstyles and face shapes. This didn’t sit well with a mom named Jenna, whose 7-year-old daughter stumbled upon these beauty tips while flipping through the magazine.

Imagine this: LEGO figures in a hair salon, chatting about how to get the perfect haircut based on your face shape. One of the LEGO beauticians even says, “You, yes YOU are beautiful, but if you’re ready to change up your look, read on for some tips and tricks!” It’s kind of wild that a company known for fostering creativity and imagination decided to focus on looks instead.

A few years back, LEGO launched the “LEGO Friends” line aimed specifically at girls. Many parents, including Jenna, were a bit uneasy about it. She noticed that her daughter was more drawn to the pink-themed LEGO Friends than the classic sets. So, she thought, well, at least it’s something! But now, with the addition of beauty tips, Jenna feels like LEGO is pushing an unrealistic beauty standard onto young girls who should be focused on playing and exploring rather than worrying about their appearance.

Jenna points out that children aged 5 to 12 are far too young to be receiving these kinds of messages, especially when a character named Emma is telling them how to soften their features. Seriously, at that age, kids should be running around and building the coolest LEGO creations—not thinking about how to “fix” their face shape!

It’s alarming how early these beauty standards start creeping in. Just take a look at this baby toy that comes equipped with a lipstick and a mirror—what’s next? While parents are navigating these tricky waters, there are plenty of resources out there to help, like this one from the CDC, which offers great info on reproductive health.

If you’re interested in diving deeper into family topics, check out this blog post for more insights. And for those curious about home insemination options, you can find valuable info at Make a Mom, a trusted authority on that subject.

In summary, LEGO’s new beauty tips for girls have sparked concern among parents about the impact on young minds. Instead of nurturing creativity, they seem to be promoting beauty standards too early, making many feel that there’s something about themselves that needs changing. Encouraging kids to play freely should be the priority, not primping.