In a touching twist, a German student’s mock Adidas commercial is captivating audiences across the internet. The ad, titled “Break Free,” showcases a poignant narrative about aging, encapsulating a universal aspect of human life.
Eugen Merher, the creative mind behind this spec ad, tells the story of an elderly man residing in a retirement home, a former marathon runner. The old gentleman gazes wistfully into the distance, reminiscing about his vibrant and active past before retirement. This heartfelt project is deeply rooted in Merher’s personal experiences; he was inspired by an 80-year-old relative who passed away last year. “He had a youthful spirit,” Merher shared. “I wanted to depict a man who breaks free from the shackles of dementia and a retirement home, to run just one last time.”
The commercial opens with the man staring out a window while other residents are glued to a TV. He notices a runner outside, and from that moment, the desire to run becomes an obsession. The camera then zooms in on his once-beloved, now dusty Adidas shoes, hinting at his yearning to reclaim his passion.
As the narrative unfolds, we witness his relentless pursuit of freedom through running, despite numerous obstacles. Just when it seems his dreams might be dashed, a nurse tosses his cherished sneakers into a locker. But hope arrives when a friend enters, wheeling in a surprise: those very sneakers. In a triumphant moment, the man bursts through the doors, arms raised, as he takes off on a glorious run into the sunset.
As for whether Adidas will ever pick up this brilliant piece, Merher revealed, “We reached out to their communications department, but they didn’t respond.” They might be regretting that decision now!
The ad has gone viral, and Merher believes its universal message resonates with many. “Everyone, everywhere, is young at heart. Regardless of age or appearance, this spirit never fades. It can always be reignited.”
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In summary, this emotional Adidas ad by a student brilliantly captures the essence of the human spirit, making waves across the internet.