YouTube has decided not to produce its yearly “Rewind” video, marking the first time since 2010 that the platform will not close out the year with this tradition. The annual Rewind typically serves as a nostalgic look back at the most popular videos and cultural moments, showcasing them in a visually appealing way. However, due to the overwhelming bleakness of 2020, YouTube has opted to skip it, describing the year as “challenging”—an understatement for the ages.
“Since 2010, we’ve wrapped up the year with Rewind: a reflection on the year’s most impactful creators, videos, and trends. Whether you loved it or only recall 2018, Rewind was always designed to celebrate you,” YouTube explained in a statement. “But 2020 has been different. It doesn’t feel appropriate to proceed as if it weren’t. Therefore, we’re taking a hiatus from Rewind this year.”
To provide some context, last year’s Rewind featured a compilation of the most liked videos on the platform, ranging from K-pop hits to slime-making tutorials to Ariana Grande’s music. It was a vibrant and joyful representation of the year’s content. In contrast, the 2018 Rewind, despite being criticized for being somewhat cheesy, highlighted significant trends like ASMR and Fortnite. These videos were always light-hearted, earnest, and fun. Unfortunately, 2020 hasn’t lent itself to that kind of positivity.
With a pandemic, social unrest, and political chaos dominating headlines, it’s no surprise that many would prefer to forget 2020 altogether. “We understand that much of the good that emerged this year was thanks to you,” YouTube remarked, addressing the creators. “You’ve found ways to uplift, support, and entertain others, making a difficult year a bit brighter.”
Additionally, Google, which owns YouTube, usually releases a “Year In Search” video. Frankly, I’m not sure we want to know what people searched for this year. Can you imagine the queries? “What if Trump doesn’t leave office?” “Does bleach cure coronavirus?” It might be best if we collectively ignore this unforgettable year. I’m curious to see if Google will also skip their year-end recap. With only 49 days left in 2020, it’s evident that the pandemic and our current political situation won’t just vanish. So, uh, sorry about that?
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Summary:
YouTube’s decision to forgo its annual Rewind video for 2020 marks an unprecedented break in a decade-long tradition, reflecting the overwhelming challenges and tragedies of the year. While the platform typically celebrates popular creators and trends, the grim realities of 2020 have led to a pause in this tradition.