Why I Can’t Stand Those Overly Organized Videos on TikTok

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It seems like TikTok is determined to annoy me by constantly showcasing those ultra-organized videos on my For You page. If you’re unfamiliar with them, here’s the deal: they show someone’s hands swiftly arranging household items—whether it’s a pantry, fridge, closet, or drawer—with robotic efficiency. The end result? A flawless, supposedly satisfying arrangement of a formerly messy area. Every item is perfectly aligned, labels are outward-facing, and there’s not a single unsightly box to ruin the aesthetic.

These organization clips often come with a side of ASMR (autonomous sensory meridian response)—the rhythmic sound of containers moving, the crisp “pop” of a vacuum-sealed jar opening, and the satisfying “swoosh” of a lid being removed. The comments on these videos are filled with enthusiasm: “So satisfying!” or “I could watch these all day!” But honestly, I’m not one of those fans.

While I appreciate a good #cleantok video or the sight of a driveway being pressure-washed, these hyper-organization clips send shivers down my spine. Watching them feels akin to seeing a swarm of cockroaches scurry or a gymnast take a nasty fall. It’s a visceral reaction of discomfort and disgust.

Why Do These Videos Trigger Such a Strong Response?

For starters, I can’t help but wonder about the leftovers. What happens to the food that doesn’t fit into the pristine containers? Surely there must be a cluttered pantry or garage full of mismatched boxes and bags. This leads me to question the very purpose of these meticulously organized spaces.

I’m not alone in my skepticism. A TikTok user, Jamie, even asked if there’s a “cupboard of shame” where all the unsightly containers go. Another commenter wondered how these organizers manage takeout or leftovers. It seems that ordering a pizza could really disrupt this hyper-organized lifestyle.

There’s an underlying sense of extravagance and pointlessness to these videos. Does anyone truly want to invest their limited time on Earth ensuring that all labels face the same way? Instead, why not enjoy a walk in nature or cuddle a pet? Some videos make light of OCD, treating it as a quirky trait rather than a serious condition. Those who genuinely struggle with OCD understand that it’s far from amusing.

The Contrast of Organization and Waste

Take, for instance, a popular organizer with 4.2 million followers. While she showcases her “perfect pantry,” she’s merely transferring items from unattractive packaging to fancier containers, leaving the original packaging in a hidden pantry. This excess creates an uncomfortable contrast between the two storage spaces—one pristine and one messy.

In another video, she uses a container that resembles a sugar jar to store detergent, which raises safety concerns. Moreover, she continuously adds new products on top of old ones, ultimately wasting resources. This excess is even more pronounced in her home office organization video, where she boasts multiple computers and an array of identical pens—all while millions lack basic necessities like clean water or safe housing.

So, while these organization videos may have a massive following, I can’t help but find them utterly distasteful. But if you, too, feel nauseated by this trend, know that you’re not alone.

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Summary:

In a world dominated by TikTok, the rise of hyper-organization videos has become a source of discomfort for some viewers. These clips showcase individuals meticulously arranging household items into perfectly organized spaces, often accompanied by ASMR sounds. While many find these videos satisfying, others feel a visceral sense of disgust, questioning the practicality and excess behind such perfection. The underlying privilege and wastefulness of these trends raise important questions about how we choose to spend our limited time and resources.